We designed TopForm to reflect a commitment to mental health and self-leadership among athletes while still appealing to a wide age range (socially-native high schooler to professional athlete). We arrived at a brand that was firmly positioned on a foundation of trust and empathy, while highlighting the bold and energetic attitude of its high performing athletes.
The Tag
The secondary logo, like that found on the outside of athletic jerseys, can be found vertically placed at the margins of branded content. It intentionally breaks some spacing rules and was created as a playful way to give a nod to sport in TopForm social posts and collateral.
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